Tuesday, September 25, 2012

Custom Printed Promotional Calendars On Sale!



10 Reasons You Should Add Promotional Calendars to your Marketing Mix:
  1. Visual appeal for your brand
  2. Command of wall or desk space
  3. Controlled, targeted distribution
  4. Remarkable cost effectivenesss
  5. Creative design to fit your brand
  6. Year-long high frequency visibility
  7. High perceived value for gift giving
  8. Useful for personal record keeping
  9. Business people use an average of 2.5 calendars
  10. Versatile styles, colors, formats, and designs
For more information or to place an order, contact Red Canoe Promotions- Your Denver Promotional Products Authority!

Sunday, September 23, 2012

5 Tips on Choosing the Right Promotional Products for Your Company




Trying to figure out which promotional products to buy can be a bit stressful due to the fact that the choices are nearly endless. Use these tips to help you narrow down the choices.

1.    Set a budget. Often when people consider promotional products, they think of cheap giveaway items like pens and water bottles. However, the truth is that the prices (and quality) of promotional products can vary widely. For example, while you can get pens with your logo for pennies on the dollar, you may pay handsomely for high end products like jackets and luggage. So before you choose a product, you need to make sure that you have a budget in mind. That means you know how much you’re willing to spend overall, as well as a price per product to ensure that you get a large enough quantity to serve the necessary purpose.
2.    Consider your target market. As with all of your marketing endeavors, you should always think about what audience you are trying to reach. For example, if you produce a product that people may use in their offices, then you probably don’t want to send out kids coloring books. Instead you might opt for a desktop caddy to help them get organized in their office, as that’s a product your target audience may be interested in.
3.    What’s the useful life of the product? You want to get the most bang for your buck. That means you need to consider how long someone will use the promotional product you give them. Is it something they’re going to toss out and forget all about within a day? Or are you providing them with a legitimately useful product that they will travel with and show off? Think about it—if you give them something like a grocery bag, then they will use it and reuse it, allowing everyone they pass to see your company’s logo. That’s smart marketing.
4.    Match products with your business. This connects largely with the number two point above. Not only should the promotional products connect with your target audience, but they also need to be in line with your company (your message, your values, and your products and services). A good example of this might be a bookstore handing out bookmarks. It’s a useful product that connects with the product they sell. And the message is clear: you need to read, and we can help supply you with your reading material.
5.    Where will you give them out? Are you sending out products in the mail? Are you giving them to employees at an award ceremony? Are you attending a trade show? Whatever the case, make sure you think about where and how you will distribute your products. While certain products may prove versatile and easy to use at all sorts of events, others may lend themselves to something in particular. For example, you probably aren’t going to send out bomber jackets in the mail as they’d be too expensive to ship in a mass mail out (much less purchase).

Still need help deciding? Give us a call and we’ll help you out! 
(720) 281-4095
www.redcanoepromotions.com

Monday, September 17, 2012

Top 20 Promotional Products for Direct Mail

Promotional products have been proven to drastically improve the effectiveness of direct mail campaigns.  People are twice as likely to open "lumpy mail" as opposed to just a flat letter, which is why including a promotional product printed with your custom logo is a great way to boost the response rate of your direct mail campaign.  Here are 20 promotional products cool enough and flat enough to make excellent direct mail pieces (in no particular order):

1. Golf Ball Cleaners









2. Pocket Smartphone / Tablet Stands









3. Slim LED Letter Lights









4. Mouse Pads









5. Jar Openers









6. Coffee Sleeves









7. Charging Shelves









8. Mint Cards









9. Post-Its / Sticky Notes









10. Foldable / Collapsible Water Bottles









11. Screen Cleaners & Microfiber Cloths
12. Key Tags

13. Magnets

14. Koozies / Beverage Insulators









15. Collapsible Cell Phone & Business Card Holders









16. Collapsible / Foldable Flower Vases









17. Nylon Flying Discs

18. Credit Card Hand Sanitizer Sprayers

19. Luggage Tags









20. Boomerangs