More Than a Giveaway
Ideas for Interactive Promotional Products
Drive traffic. Control responses. Create opportunities. These
are the desired outcomes of great promotions and marketing campaigns. With a
little planning and some creativity, we can turn an inexpensive giveaway into
an interactive marketing campaign that is sure to drive your customers to
action! Here are a few examples of how an inexpensive promotional product was turned into a
marketing masterpiece:
1.
Guess The Flavor/Scent – promotional hand sanitizer
sprays, lip balms, mints, and even pens are available with a variety of
scents/flavors. Turn this giveaway into a guessing game by asking customers to
guess the flavor/scent for an incentive (coupon, discount, etc). A credit union
did this at a baseball game and had a huge
response – customers were sending in guesses for weeks following the game,
generating a lot of extra traffic! 
2.
Put Them
Together – This is a great way to drive traffic to a physical location
after an event or drive traffic to a table or booth at a tradeshow/run/sporting
event. Customers receive the accessory to a product (such as a sanitizer sleeve
or lip balm sleeve), but have to come to you to get the product that goes
inside, along with a coupon or other special offer. What else works? Distributing the cap only to a bike bottle (several
are available for around $1) for runs and races, encouraging participants to
come in for the rest of their water bottle and an in-store discount. 
3. Crossing Channels – Promotional products
can enhance and improve your digital marketing and help you drive traffic to an
Advergame, mobile landing page, or to your Facebook, Twitter, YouTube, or Pinterest pages. You can even use
promotional products to boost app downloads/purchases. To start planning your interactive marketing campaign, call Your Denver Promotional Products Authority today!
