Maximizing Brand Impact During Virtual Events

If you've ever attended a tradeshow or conference, you understand the role that event sponsors play. Their branding is everywhere you look – signage, booths, merch. They help fund and promote the event, so it's important to keep them happy. But how do you keep your sponsors' logos visible when your event is being held online?  Check out these tips and product ideas from our awesome supplier partner, PCNA!

1. Include sponsor logos on all branded gifts and merch.

Giveaways, attendee swag bags, presenter gifts – all great opportunities to get your sponsors front and center. Not only does this increase visibility among attendees, it'll continue to generate impressions as they use their cool new swag in public.

Here are a few of our top picks for conference swag:

Alta BPA Free Tritan™ Sport Bottle 25oz

Sidekick Non-Woven Drawstring Bag

Route Light Up Logo 3-in-1 Cable

2. Encourage guests to share on social media using your official hashtag.

There's no underestimating the impact of social media on virtual conferences. We all use the internet to spread the word about events, and people who are excited to attend will do the same. Encourage them to post photos of their new swag on social media using the official event hashtag – and make sure they tag the sponsors. The extra traffic generates more visibility for everyone! (Pro tip: You can get more people to participate by offering a prize to one lucky person who shares on social.)

3. Make sure sponsor brands are visible on your presenters' apparel.

Your presenters' job is to command everyone's attention. So it makes sense to put sponsor logos on their apparel – especially somewhere visible, like the shoulder or collar. Branded apparel also ensures everyone's got a cohesive, professional look while reinforcing the event's identity for everyone participating from home. And one last point: anywhere the event logo is shown, it's a good idea to include the sponsor logos as well.

Styles like the Dege Eco Knit Half Zip and Tamarack Full Zip Jacket are great options for presenters.

Dege Eco Knit Half Zip

Tamarack Full Zip Jacket

4. Keep sponsors' branding visible in presentations.

Create a template for presenters to follow and include sponsor branding. By having speakers follow the same template, you can achieve the consistency and frequency needed to make a memorable impression. It's also helpful to explore a few different platforms before deciding which one should host your event. We recommend a platform that allows custom branding. It'll be worth your while to get those extra impressions.

There's more where that came from!  Contact Red Canoe Promotions Denver for more great ideas to make the most out of your virtual conference or trade show.