Thursday, August 2, 2012

Why Companies Use Promotional Products

A recent study involving over 1,000 buyers of promotional products sheds some light on what objectives companies expect to achieve when they use promotional products, and how effective they felt promotional products are compared to other forms of advertising.  Here are some highlights from the sdudy:
  • About 80% of end buyers say they believe the use of promotional products is either "effective" or "very effective"
  • 7 out of 10 HR execs say they use promotional products to recognize and reward employees
  • Executives ranked promotional products higher than TV, direct mail, newspapers/consumer magazines, trade publications, internet, and social media in the following 5 attributes:
  1. Ability to achieve long-term memorability at the cost of paying only for a single exposure
  2. Flexibility to fit the cost of the medium to whatever budget is available
  3. Ability to bond audience to advertiser  so as to promote repeat business
  4. Audience friendly (not as likely to offend or be seen as a nuisance)
  5. Ability to generate traffic (to stores, trade shows, events, websites, etc.)
  • Only 3 percent of respondents claimed that promotional products are not effective in achieving their advertising/promotion/motivational objectives
Red Canoe Promotions is here to help you get the most out of promotional products.  Start building your brand today!  Visit our website for more information:


  1. Keep up this good work, you have a nice blog over here with much good information! When you post some new stuff, Ill visit your blog again and Ill follow it.

  2. Marketing and branding is one of those areas that seems to be very subjective and everyone has different ideas about what you should do. Good read, thanks for the blog

  3. There can be some great advertising done with promotional product. It is always a benefit to have some out there. There is someone that will see it and use it. It is a very effective was to advertise.

  4. I have used promotional pens for my business and seen a great increase in sales because of them. You have to give them something that they will KEEP and hopefully look at when they are looking to make a purchase decision.

  5. Promotional products reach many more people than simply the owner of the item; it affects everyone around them. Promoting your business through promotional products are the great way to market your business.

  6. I can consider promotional products as a necessity to the business world today. It gives boost to the company. I agree that it can be a reward to employees but it also help the company to be known. Very interesting blogs with impressive topics as well.


  7. "Ability to achieve long-term memorability at the cost of paying only for a single exposure" is absolutely right.Now promotional product is a huge industry in marketing.
    Promotional products