Q: Our charity will have a booth at
a music festival later this year with the goal of getting monthly contributing
donors. How can I encourage monthly giving without discouraging someone that
wants to make a one-time donation?
A: Offer an incentive for both types of donors
that will be visible throughout the festival. Offer a less substantial gift
(like sunglasses with your logo on the arm) for a one-time donation of any
amount, and the sunglasses + a printed t-shirt for monthly donations over a set
dollar amount. Some charities will use this technique and have the t-shirt tell
a story, changing the design every year to encourage donors to renew an annual
pledge. If your sponsorship allows you any time on stage, make sure to wear
both up to show them off and to generate buzz!
