Thursday, November 15, 2012

Cool Promotional Product Facts



The results of the 2012 Global Advertising Specialties Impressions Study are in!  Here are a few fun facts about promotional products that you might not know, and that prove promotional products are still one of the most effective advertising mediums out there.
  • The average promotional product is kept for around 6 months, with many being kept even longer.  The advantage here over other forms of advertising is that just one promotional product delivers your message for a far longer period of time.
  • The #1 reason people will keep a promotional product is because they can use it to perform a task or action.  81% of recipients say that an item's usefulness is the primary reason to keep it, so when you're choosing promotional items as part of your marketing plan, be sure and choose something your target audience will consider useful.  That way, they'll keep it around for awhile and you'll enjoy extended brand exposure.
  • Almost 90% of those who receive a promotional product can remember the name of the advertiser on the item...overwhelming evidence that promotional products are excellent marketing tools.
  • Promotional products have the ability to generate business from new clients.  Overall, 1 in 3 people are more likely to do business with a company after they've received a promotional product from them.  That number increases even more when the promotional product is unique or innovative.
  • Imprinted bags receive a phenomenal number of impressions!  Just one bag gets an average of 5,732 impressions over its lifetime.
  • What's the first word that comes to mind when I mention pop-up internet ads and TV commercials?  If you're like most people, you probably thought "annoying" or "interruption," or something along those lines.  Promotional products are actually useful in helping people to achieve a goal, like drinking water or carrying groceries.  'Nuff said.
 Just a few compelling reasons to start (or continue) using promotional products!  Even small marketing budgets can achieve big-time results with this powerful advertising medium.  Need help finding the right promotional merchandise for your business?  Give Red Canoe Promotions a call.

Research provided by the Advertising Specialty Institute, ©2012, All Rights Reserved.

14 comments:

  1. Promotional items are an inexpensive and effective way to market. Purchasing promotional items can be very helpful to advertise your company or business.

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  2. Thanks for all the advice. I'm trying to get some promotional products but I want to find somethings that people will actually use and see every single day.

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  3. Great blog! Thanks for sharing. There are a lot of great promotional products out there.

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  4. This comment has been removed by the author.

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  5. At last! i have found a nice article about promotional products. Valuable information about promotional products. Will be helpful for those who wants to start a new business or launch their new products on market.I was looking for those precious information. Want to know more about this topic.

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  6. I really didn't know these facts.You give some interesting information and really helpful advise.I am finding some promotional products for my company.

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  7. There are so many promotional items which people use to increase the sale by advertising and this is an era of advertisement and promotional activities.

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  8. One of the techniques of making brand awareness unique is the use of promotional items such as promotional backpacks. If you're looking for a new and unique way to establish brand awareness, then you'll never go wrong with Promotional Backpacks. They are ideal to use as promotional items because they are just of the right size to hold a decent company name or logo print and are regularly used by its owner.
    Promotional backpacks

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  9. Promotional products are one of the best marketing strategy to use for business promotions. It is effective way to make brand awareness and increase sales. There are many of promotional products which you can use with your company logo and name that helps to grow your business successfully.

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  10. An insightful blog that talks about the essence of using promotional items. Thank you for sharing your views.

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  11. Promotional items is very effective and also inexpensive to use for business promotions. Its really work well to make brand awareness and popularity in people. There are many of promotional items are used like key ring, hat, pen, mug, cap etc.

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  12. Your article say's it all. I strongly agree with you regarding Promotional Products Are Worth Your Time and Money, coz you see people will going to use your product and its going to be an instrant FREE advertising.

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  13. Promotional products are indeed attractive and useful for promoting an advertisers' products and services.

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  14. Hi!I am very impressed with this article. The content of this blog is very good and useful for cool promotional items .Thanks for sharing!

    ReplyDelete