Wednesday, September 4, 2013

Ideas for Referral Incentives



How Can You Get More Referrals?
Ideas for Referral Incentives


It's just as true for your business as it is for mine - referrals from a satisfied customer are a vital portion of business growth. But, do you have a program or system in place to ensure a customer is so satisfied that they can't help but tell someone about it and then give them the means or incentive to do so? Call us to get started on any of these referral incentive ideas, or we can create a referral incentive program from scratch that will motivate your customers to bring you customers!
  1. The After-Sale Mailer - This also works as a good "leave-behind". Create a Welcome Kit for new customers with your contact information (magnets are great for this!), any documentation/information you need to get to your new customer, and a referral card offering a gift when the referral becomes a customer. Depending on your "purchase" price, gifts could range from roadside safety tools, a Swiss Army tool or a Brookstone gift like a wireless speaker or wine aerator. For some extra "oomph", make sure to promote the referral program on your Facebook page and your website! (great for Insurance and Financial Services)
  2. Building on Loyalty Programs - Reward your loyal customers with a "just for you" coupon, along with an extra discount/coupon to share with a friend, all on a handy magnet that can be given out or mailed a few weeks before the discount/sale starts.
  3. End Of Year Gift - If you're already considering end of year gifts for your customers, use this as a time to ask for a referral as part of the wording on the card accompanying your gift or as a follow-up call or email after the gift would have arrived (Example: I really hope you enjoy the gift. If you would like to return the sentiment, the greatest gift you can give me is a referral to a colleague).

1 comment:

  1. Very nicely said...
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    coupon, along with an extra discount/coupon to share
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    out or mailed a few weeks before the discount/sale starts.
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