Friday, June 22, 2012

Tuesday, June 19, 2012

Sunday, June 17, 2012

How to Generate Trade Show Traffic

With trade shows being such an important marketing strategy for many companies, it's important to make sure you're doing everything you can to attract visitors to your booth.  Here are three tips to make sure your company is remembered at your next trade show:

  1. Make your booth pop.  The extra money you spend on building an attractive trade show display will be well worth the investment.  It's actually pretty easy to give your trade show booth a custom look that really stands out.  Use a table cover that's custom printed with your logo- it's much more attractive than an uncovered table.  Use custom floor displays or pop-up displays with colorful banners, flags, and signs.  For help building an attention-grabbing trade show display, visit our trade show displays page.
  2. Make it fun.  If you don't have some way to keep your visitors entertained, they'll be quick to move on to the next booth.  Engage your audience with interactive items like games or a prize wheel.  These can also be custom printed with your logo to help boost your image.  By creating a fun, memorable experience for your trade show visitors,  you'll be a step ahead of the competition.
  3. Give away something innovative and useful.  Pens and reusable bags are better than nothing, but that's what everyone else is handing out too.  Give away something innovative and useful.  Something that's going to create a buzz and make people want to stop by your booth.  Technology-related promotional products have a great track record at accomplishing this.  Another trick that produces great results is mailing out half of a "pair" to prospects that will be attending the trade show, and tell people to come visit your booth to get the other half (custom printed flip flops are one example, but this can be done with many items).
So there you have it.  Just a few things you can do to boost trade show traffic and, at the same time, build your brand.  Red Canoe Promotions can help you accomplish any of the above, so visit our Denver Promotional Products website or give us a call!