Thursday, January 9, 2014

Best New Promotional Products for 2014

Looking for a killer new promotional product to put your logo on for 2014?  You've come to the right place!  Here are my picks for the best new promotional products for 2014.  With the amount of technology people carry around with them everyday this day and age, it's no surprise that many of the top branded products for 2014 are smartphone/tablet accessories and high-tech gadgets.  Here they are, in no particular order (You can click on the product names for more info and pricing):

1. Promotional Travel Charger with Key Ring

2. Branded Two-Way Hot or Cold Traveler's Tumbler

3. Promotional USB/AC Car Charger with Dual USB Ports

4. Mason Jar-Style Imprinted Tumbler with Straw

5. StyleUs SLIDER(TM) Branded Stylus with Mobile Device Holster

6. Edge-to-Edge Fully Custom Koozie

7. Branded Mobile Phone Wallet

8. Imprinted Double Wall Infusion Tumbler

9. Custom Printed Light Puck

10. Clear Imprinted Event Bag/Drawstring Backpack

Monday, January 6, 2014

Promotional Merchandise: What's New?

You want to stand out. You want to capture your customers' attention. You want to try something different. Check out these new products and new technologies that will set you apart from your competition in 2014.

Mirror Imprint
Inside Out Branding
This innovative new printing technology creates a second "mirror" imprint inside of your clear drinkware. Use it to reinforce your marketing message with a second graphic or to make your logo visible while drinking. Available on select glasses and water bottles for the same cost as a 2nd imprint color.

Near Field Audio
It Just Works

Imagine a wireless audio device that works with *any* phone or media player with a speaker. It's real, and it's pretty awesome. No Bluetooth or pairing needed- simply place your audio device on top of the speaker for instant sound!

Active Lifesytle
High Performance Corporate Apparel

Your employees want the clothing they wear at work to be comfortable, breathable, to look great, and to not look like a uniform! Enter performance fabrics, and active lifestyle-inspired apparel designed to be worn all day, inside and outside the office. Look to hot name brands like Callaway, Nike, Adidas, Eddie Bauer and Izod for new performance technologies added to fashionable corporate apparel and outerwear.

For more information, please contact RCP Denver Promotional Products.

Branded Products to Promote Health and Wellness

For more info on any of these promotional products to support your health and wellness program, contact RCP Denver Promotional Products.

Thursday, January 2, 2014

How to Generate Trade show Traffic

Three Foolproof Ways to Generate Trade Show Traffic

Trade shows are key components to the marketing plans of many companies.  The way these businesses portray themselves at trade shows can have a huge impact on how they influence prospective business partners and customers.  In fact, if trade show participants don't do something innovative to separate themselves from all the other booths at the trade show, prospects will simply pass them by in favor of a booth that's generating lots of "buzz."  So what's the secret to luring in those prospects and generating interest among trade show attendants?  Here are three things you can do to drastically improve your image and generate trade show traffic:

Make your display booth stand out.

Put yourself in the shoes of the guests attending the trade show.  If there are five trade show booths lined up next to each other, all offering the same or similar products or services, which one are you going to be attracted to?  It's going to be the one that stands out from the rest.  And the way to do that is to have an impactful display that "POPS."  Make sure you are using attention-grabbing display booth materials imprinted with your company's logo.  Table covers, event tents (if the event is outdoors), custom floor displays, table-top displays, or pop-up displays, colorful banners and flags, eye-catching signs, etc.  The power of first impressions can't be underestimated, so spend a little more money and make your trade show display really stand out.  It's well worth the investment- your ROI will speak for itself.

Make it fun and interesting.

If all you have at your trade show display booth is literature and someone standing there repeating a memorized speech over and over, you're going to lose out to the competition.  Make sure you provide some way to keep your trade show guests entertained.  Interactive items like a logo imprinted prize wheel or a game that goes along with your product or service can go a long way in creating a positive and memorable experience for your visitors.

Give away something innovative.

Since probably over half the booths at the trade show will be giving away tote bags, give your prospects something else to fill those bags with.  And make sure it's something fresh and different.  These days, you can have your logo printed on just about anything, so the possibilities are endless.  Red Canoe Promotions of Denver is a great place to start- we can provide you with great ideas to help you boost trade show traffic.  You can search promotional products here to get cool ideas for your trade show giveaway.

The choice is yours.  You can spend a minimal amount of money for a generic trade show booth, or you can spend a little extra for an impactful trade show experience that will engage visitors and reap significantly higher financial rewards.