- 76% said they still consider pens to be important/very important/extremely important in their daily activities.
- About 80% said they use promotional pens with advertising or company logos on them.
- About 75% said they carry a pen on them at all times.
- 92% of those who own a car keep at least one pen in it.
- Two Thirds of those who received a promotional pen in the last year could recall the name of the advertiser on the pen. More than half could actually remember the product or service information imprinted on the pen!
- In general, people who received at least one promotional pen in the last year had a very positive attitude toward the advertiser and planned to do business with the company in the future.
- Overall, the cost per impression for a pen costing $1 is only a very small fraction of a dollar ($0.000436). That's impressive!
- 56% keep their promotional pens for as long as they write.
- Only 4% consider imprinted pens to be an ineffective advertising medium.
Ready to get your company logo imprinted on some attractive promotional pens? Check out the Imprinted Pens page at http://www.redcanoepromotions.com to see some of our favorites. From Your Denver Promotional Products Authority!