Friday, March 19, 2021

Why Branded Employee Merch is Important

Branded company merch has always been an important part of brand building. Here are three benefits employers should think about:

 

1) Morale: Unexpected gifts are a great way to boost spirits, especially when times are tough.

 

2) Loyalty: Letting employees know their work is valued builds loyalty – and loyalty is an incentive to do good work.

 

3) Brand Impressions: Giving employees branded gifts they’ll use when they’re out and about, like an umbrella, tote or jacket, creates awareness for the employer’s brand.

 

Top Picks for Employee Gifts:


Gearhartt Softshell Jacket












Skullcandy Indy Evo True Wireless Bluetooth® Earbuds











Recycled Cotton Grocery Tote












CamelBak Chute® Mag 25oz












Miami Auto Open Folding Umbrella











For more great ideas to keep your employees engaged and build brand loyalty, contact Red Canoe Promotions Denver today!

Sunday, March 7, 2021

Healthy Planet, Healthy Life: How to Reduce Plastic Waste with Easy Product Swaps.

2020 has changed the way we live. And during this pandemic, people everywhere are shifting focus to the things that matter most, like their health. But to care for our own health isn’t enough. We also must do our part to protect the planet. After all, we’ve only got one, and it’s important that we take advantage of this opportunity for progress in the fight against climate change.

In honor of the everyday eco-friendly decisions we can all take, we've put together a list of some easy ways to send a message of eco-friendliness and actually be eco-friendly at the same time. Amplify your brand with these reusable products that can easily replace their disposable counterparts.

Swap: One reusable water bottle can save 167 plastic water bottles per year (Fast Company).

CamelBak®Pivot 25oz Echo

 

Swap:  One reusable straw can save 594 disposable straws per year (National Park Service).

ReusableStretchable SS Straw

 

Swap: One reusable cup can save 115 disposable coffee cups per year (Freedonia Group).

DagonWheat Straw Mug

 

Swap: One reusable grocery tote can save 500 plastic bags per year (Reusethisbag.com).

RecycledCotton Grocery Tote

 

Swap: One reusable food container can save 250 disposable takeout containers per year (Huffington Post).

Plastic and Wheat Straw Lunch Box Container

 

Swap: One reusable cooler can save 200 plastic or paper bags per year (Huffington Post).

rPETNon- Woven 6 Can Lunch Cooler

Here are the numbers:



Friday, February 19, 2021

Product Spotlight: Wheat Straw Swag


Wheat straw is what's leftover after wheat grains are harvested. It has typically been treated as a waste. We reclaim this material and use it to make our wheat straw promotional products. With Earth Day quickly approaching, wheat straw swag is the perfect marketing tool to build brand affinity while reducing environmental impact. The best part? Our wheat straw collection is on sale through 4/30/21!  Contact Red Canoe Promotions Denver for more info.

Tuesday, February 16, 2021

Umbrella Myths Dispelled: Forget everything you thought you knew about branded umbrellas!

 



Custom branded umbrellas are the perfect promo item. Think about it: One size fits all, it rains just about everywhere, and everybody uses them. If you're not taking advantage of umbrellas as a promotional product, you're missing out on a whole lot of brand impressions.

It's time to look at umbrellas in a whole new way while we put to rest some common misconceptions!

Myth #1: 

Umbrellas are boring.

Truth:

Thanks to a big selection of fashion-forward looks, with fun colors, cool patterns and new fabrics, branded umbrellas help you make a splash without jumping in any puddles. And if it's a trendy style in retail, we have brands like Totes, Cutter & Buck and Slazenger.

Myth #2:

Umbrella design innovation stopped years ago.

Truth:

Exciting developments are happening all the time. The all-new, super-cool inversion umbrellas close so that the outside of the canopy is pulled inward, trapping the inside and making it easier to close from a car seat or doorway. Also, custom printed windproof umbrellas feature vented canopies and special flexible frames. 

Myth #3:

Umbrellas are too traditional to make an impact.

Truth:

Branded umbrellas leave a big impression. The average promotional umbrella generates 1,100 impressions during its lifespan. Plus, umbrellas give you more for your money. The cost-per-impression is less than one cent (ASI).

Myth #4:

People won't hold on to them.

Truth:

A promotional umbrella is definitely a keeper. On average, a promo umbrella is kept for over a year - 14 months, to be exact. They're often kept in the car and at the office just in case.


We've got you covered.

Umbrellas keep us dry on rainy days, but that big round canopy is also the perfect canvas for a brand. Golf umbrellas, inversion umbrellas, fashion umbrellas - no matter what you need, Red Canoe Promotions Denver has the right umbrellas at the right price.

Shop Umbrellas

Monday, February 8, 2021

Staying Visible In A Virtual World: A Big Boost To Your Brand

Video meetings have become the new norm. Team meetings, doctor visits and client appointments have all gone virtual, and as the moratorium on in-person events continues, the need for brand visibility in the virtual world is at its peak. One way to achieve this: high-impact branding on your team's apparel.


Choosing a highly visible imprint location puts your logo front and center, where everyone can see it. It also gives your team a professional and cohesive look for the camera. A traditional left chest logo may be cut off by the camera, but imprinting your logo somewhere higher up will attract more attention.

Market research shows it takes between five and seven impressions to be remembered. Collar and shoulder imprints generate more impressions and are more likely to be seen on video calls. I can offer these unique locations standard, so there's no added cost for that extra visibility.

Another critical element in creating brand visibility? The decoration. We recommend a high-impact method for a bold and modern look. Our eye-catching HXD can be customized with metallic, texture or backgrounds to help bring your logo to life.


Want to make your logo stand out in the video call? Contact Red Canoe Promotions Denver today to talk about options.



Tuesday, January 19, 2021

Eco 101: The Scoop on our EcoSmart® Custom Branded Merch Collection



Sustainability is more than a trend – it's a long-term shift in thinking. With EcoSmart®, we've made it easy to find the best sustainable products and make good choices for the planet.

And what makes these promotional products better for the planet? Most often, it's the unique materials and fabrics. Each one has an interesting story about how it became part of a branded umbrella or backpack. Here's a quick primer: 

 

1. Recycled PET


Polyethylene terephthalate, better known by the abbreviation PET, is the most common type of plastic used for water and soft drink bottles, food containers such as peanut butter jars and containers for household cleaners. It's a favorite of the food and beverage industry thanks to its strength, durability and transparency. Unfortunately, these characteristics also mean that it takes about 450 years for a plastic water bottle to decompose (Popular Science). 

It's not all bad news, though. PET happens to be the most recycled plastic in the world. Used PET containers are sorted, cleaned and ground into pellets that are reintroduced to the manufacturing process that produces our EcoSmart backpacks, umbrellas and even journals that can be customized with your company logo.

Want to feel good about what you're wearing? Our eco apparel is made with a blend that includes more than 30% recycled PET, taking plastic waste and turning it into something you can feel good about wearing. But it's not just good for the planet – it's high-quality fabric that feels good and looks good, too.

 

2. Bamboo


Pandas love bamboo and so do we. We use it for everything from custom logo lunch boxes and cutlery to branded photo frames. Aside from being 100% biodegradable, bamboo is durable and highly renewable. Incredibly, it grows several feet in 24 hours and requires 30% less water to grow. Plus, we think it looks pretty classy too!




3. Wheat Straw


Ever wonder: After all those wheat grains are harvested to make your favorite baked goods, what becomes of the rigid stalk that's left over? Believe it or not, it ends up in some of our EcoSmart swag.

When added to the barrel of a promotional pen or a lunch box, wheat straw greatly reduces the amount of plastic in the product. And no need to worry about allergies. Since there is no wheat grain in these products, they are totally gluten-free.


4. Recycled Cotton


According to the Council for Textile Recycling, annual textile waste is estimated to equal 25 billion pounds. Once in landfills, all that material can take hundreds of years to decompose.

 






The Bottom Line

We believe that big change begins with small steps. Choosing eco-friendly products is your way of making a difference.  For every purchase of EcoSmart products, a portion of proceeds is donated to nonprofits dedicated to protecting the planet. For more earth friendly branded merch ideas, contact Red Canoe Promotions of Denver today!



Friday, January 15, 2021

3 Keys To Getting Employees Excited About A Wellness Program


Almost a year into the pandemic, there's renewed focus on personal health and wellness. And from a corporate perspective, the benefits of a healthy workforce are well-established – lower healthcare costs, reduced absenteeism and better productivity, to name a few.

But you can't have an effective corporate wellness program without broad participation. And that's where we can help.



1. Marketing Magic

Create a catchy name for the wellness program, and a logo too. That sort of branding gets people's attention and lets them know the company truly believes in the program.

 

 






2. Cool Giveaways

 Create an incentive to sign up with special giveaways. (Just make sure they reinforce a health and wellness theme – no vending machine vouchers!)

 

 






3. Awesome Prizes

 

Once they're signed up, rewards will help them stick with it and reach their goals. A multi-tiered approach for different levels of achievement will keep even more people involved.

 

 





From budget-priced to signup incentives to achievement awards they'll love, we've got lots of great ideas for corporate wellness programs.  Contact Red Canoe Promotions Denver today to get started with your branded merch today!

Thursday, January 14, 2021

On The Front Lines: Thank The Women And Men Working Harder Than Ever


We've all heard a lot about working from home. But for some people, that's simply not an option. Nurses, doctors and other health professionals are on the front lines working harder than ever. Police, EMTs and public safety personnel are doing what they always do – answering the call when we need them.

And there are plenty of other people working otherwise thankless jobs who, well, deserve some thanks, from the maintenance workers keeping our buildings clean to the women and men making sure grocery store shelves are stocked.

If you're looking for ways to show appreciation, we've got some ideas.

 

Wireless Power Banks

Power banks have always made an excellent gift because they're so practical.

Well, wireless power banks are even better. The Fad10,000 mAh Wireless Power Bank combines style and function in a whole new way – trendy fabric exterior, UL listed and enough juice to charge a laptop via a Type-C port.

Oh yeah, it comes in a premium gift box too.

Looking for a more affordable alternative? The Halley5,000 mAh Wireless Power Bank packs plenty of juice at a lower price.

 

Backpacks

With backpacks, style is always a major consideration. The Parkland Kingston has that and more: retail quality, lots of pockets and, like all Parkland bags, fabric made with recycled bottles. (As you know, sustainability's a big deal these days.)

For something at a budget price with a trendy look, the Graphite Deluxe 15" Computer Backpack is a great option, with plenty of pockets for computer cables, power cords, chargers and more for people on the move.

 

Apparel

Remember, it's a thank-you gift. So you want something they'll love wearing out and about, not just for work. Lightweight jackets and half-zip pullovers offer exactly that kind of versatility

The Tamarack Full Zip Jacket combines a sporty, stylish look (check out those color pops!) with the everyday wearability of snag-resistant fabric. (Pro tip: Healthcare professionals love full-zips because they can be worn over scrubs.)

Prefer a pullover? The Dege Knit Half Zip is a standout – but style and comfort are just the start. The Dege fabric is made with more than 30% recycled polyester, taking plastic waste and turning it into something you can feel good about wearing.

 

Bluetooth® Speaker

Want something fun with a little 'wow' factor? The Wells Outdoor Waterproof Bluetooth® Speaker definitely makes a splash. Along with great sound and four hours of playback, you've got a great opportunity for high-impact branding on the front grill.

 

Drinkware

Drinkware has always been a go-to gift – and now more than ever, with so many people making an effort to avoid single-use plastics like bottled water. We love the Vector Leak Proof Copper Vacuum Insulated Tumbler, particularly because of the leak-proof lid with a built-in loop for one-finger carry or hooking to a carabiner. Plus it's got a durable powder-spray coating and is designed to fit most cup holders.

For something with a completely different look, the slender Casanova 22oz Tritan™ Sports Bottle also has a lid conveniently designed for one-finger carry or hooking to a carabiner.

 

Stationery

Didn't think we forgot about stationery, did you? We've got lots of options, depending on who it's for and how much you're looking to spend.

For starters, the FUNCTION Bound Notebook has a smooth, hard cover with 40 sheets of lined paper and 40 sheets of blank. Or take a step up with the Cross® Classic Bound Journal, featuring a faux-leather UltraHyde cover, colored-edge paper, document pockets and a premium gift box. 

Of course, you know we saved the best for last: The Zoom 4,000 mAh Wireless Charging Zippered Padfolio is exactly what it sounds like – a deluxe padfolio with integrated wireless charging to give your phone a boost while you're taking notes.

These ideas are just the tip of the iceberg.  Contact Red Canoe Promotions of Denver today for all the latest branded merch ideas to thank our frontline workers!

Monday, January 4, 2021

How to Build the Perfect Swag Bag for Virtual Events















Red Canoe Promotions is here to help you put together the perfect virtual event swag kit!  Contact us today to get started!