Summer Brand Loyalty Giveaways

Gaining brand loyalty through promotional product giveaways is about more than just handing out free stuff, it’s about creating a lasting, positive impression that keeps your brand top of mind.  See below for some ideas and strategies to use when creating programs for Summer Brand Loyalty!

Give Quality, Useful Items

Quality reflects your brand. A cheaper item may be tossed, but a durable water bottle or handy speaker will be used often.  The more someone uses the product, the more they engage with your brand.

Tie the Giveaway to an Experience

Create a memorable moment: use events, contests, or themed campaigns to give away items.  For example, hand out branded beach bags at a summer resort.

Use Exclusivity and Limited Editions

Make recipients feel special by offering limited-run items or giveaways to loyal customers or subscribers only.

Check out this mini Summer Brand Loyalty Giveaways catalog for some great ideas from one of our top supplier partners, HPG brands.

The Benefits of Outdoor Event Merch

Utilizing branded merch at outdoor events is the perfect way to engage attendees and create a memorable experience.  Here are a some of the ways branded giveaways will supercharge your next outdoor event:

1. Increased Brand Visibility

- People wear or use your swag in public, turning them into walking billboards.

- Outdoors = high traffic = more eyes on your brand.

2. Memorability & Engagement

- Useful, well-designed swag (e.g., water bottles, hats, tote bags) leaves a positive, lasting impression.

- People are more likely to remember and talk about your brand if they got something tangible and useful.

3. Social Media Amplification

- Swag that’s fun or photogenic encourages attendees to share photos, tagging your brand.

- Helps build organic reach and online engagement beyond the event.

4. Perceived Value & Goodwill

- Free gifts can create a sense of appreciation and reciprocity.

- Builds goodwill and improves attendee mood and brand association.

5. Lead Generation Opportunity

- Swag giveaways tied to a sign-up, contest, or QR code can help capture leads and contacts.

6. Stand Out in a Crowded Space

- In outdoor events with many vendors, branded swag gives you a physical, mobile presence beyond your booth.

- Especially useful if people take your swag and use it immediately—like fans, sunscreen, or umbrellas.

7. Cost-Effective Marketing

- Compared to paid ads, swag has longer shelf life and often higher engagement.

- You pay once, but your brand may be seen for months.

The benefits of outdoor event swag are clear!  Contact Red Canoe Promotions Denver today and we'll help you design the perfect branded piece for your next outdoor event.

Branded Totes: Walking Billboards for Your Brand

The marketing benefits of branded bags have stood the test of time:

• 73% of consumers own at least one branded tote bag
• Branded totes are the 3rd most popular promotional product of all time
• Custom printed totes provide over 7,500 impressions a year and over 1,000 impressions for each dollar spent
• On average, promotional tote bags are kept for seven months because they're useful

Contact Red Canoe Promotions Denver and we'll help you find the perfect tote bag to spread your brand's message!

Eco-Friendly Swag spotlight: Branded Recycled Steel Party Cups

Sip, Rock, Repeat—The Eco Steel Chill is Event-Ready!

• Made in the USA from infinitely recyclable steel—75% of all steel is still in use today! Keep your gatherings plastic-free while keeping drinks ice cold.
• Festival & event approved! As sustainable cups become the new standard at concerts, festivals, and sporting events, the custom branded Eco Steel Chill is your go-to for eco-friendly sipping.
• Built to last. Durable, reusable, and designed for the long haul—this custom logo cup is perfect for Earth Month and beyond because sustainability never goes out of style!
• Part of the Goods2Know collection, this promotional product champions eco-conscious choices with every sip, so you can feel good about your impact on the planet.

The Eco Steel Chill Cup is available now with your custom logo through Red Canoe Promotions! Ask for your free mockup today.