Monday, July 23, 2012

Are Promotional Pens Still an Effective Advertising Medium?

Given the technological advances over the last decade or so where more and more is being done digitally, you might ask if imprinted pens are still an effective advertising tool.  The results of a recent study sponsored by BIC Graphic USA and conducted through MarketTools, Inc., say the answer is still YES.  Here are some of the key points from the study, which involved over 1,000 households in the U.S.:

  • 76% said they still consider pens to be important/very important/extremely important in their daily activities.
  • About 80% said they use promotional pens with advertising or company logos on them.
  • About 75% said they carry a pen on them at all times.
  • 92% of those who own a car keep at least one pen in it.
  • Two Thirds of those who received a promotional pen in the last year could recall the name of the advertiser on the pen.  More than half could actually remember the product or service information imprinted on the pen!
  • In general, people who received at least one promotional pen in the last year had a very positive attitude toward the advertiser and planned to do business with the company in the future.
  • Overall, the cost per impression for a pen costing $1 is only a very small fraction of a dollar ($0.000436).  That's impressive!
  • 56% keep their promotional pens for as long as they write.
  • Only 4% consider imprinted pens to be an ineffective advertising medium.
As you can see, this study makes a strong case that logo imprinted pens are still an effective advertising medium and it appears this will continue well into the future.  In fact, promotional pens have all the components of a highly effective promotional product- They are used very frequently, they're portable, and they have an extremely low cost per impression (i.e. they're affordable by just about any company out there)!

Ready to get your company logo imprinted on some attractive promotional pens?  Check out the Imprinted Pens page at http://www.redcanoepromotions.com to see some of our favorites.  From Your Denver Promotional Products Authority!
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24 comments:

  1. Promotional PensJuly 28, 2012 at 12:40 AM

    You have mentioned very important promotional pens here. I made a research on the issue and found that only your blog provides detailed info! Thanks

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  2. Promotional Products SydneyJuly 28, 2012 at 12:49 AM

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  3. UnknownAugust 2, 2012 at 10:38 AM

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  4. AnonymousAugust 8, 2012 at 12:27 AM

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  5. werbeartikel werbemittelAugust 8, 2012 at 1:03 AM

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  6. Matt PromosAugust 8, 2012 at 6:28 PM

    The key to a good promo pen campaign (in my opinion) is ordering high(er) quality pens. I get pens in the mail at least once a week, and the one thing they all have in common is they go straight into the trash can. Even if they used just slightly better pens I would do a complete 180.

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  7. UnknownAugust 28, 2012 at 1:17 AM

    Since pens are used everywhere, I feel Promotional Pens are still an effective advertising Medium. So using Promotional Pens is a good promotional idea.

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  10. Promotional PensOctober 30, 2012 at 3:38 PM

    Promotional Pens are the number 2 promotional item that brings in extra business. the number 1 item is wearable goods.

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  11. UnknownDecember 19, 2012 at 12:06 AM

    Pen is always the most popular promotional products.Cool pen with your company's logo boosts the popularity.This item increse the visibility of a brand name.
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  12. UnknownJanuary 6, 2013 at 2:41 AM

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  13. UnknownJanuary 26, 2013 at 8:27 PM

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  16. Mary SandraAugust 28, 2013 at 11:55 PM

    I was at a trade show earlier this summer, and caught someone using one of our Promotional Pens – from last year! We have used mugs, shirts and other items, but pens work the best.

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  20. UnknownOctober 29, 2013 at 11:56 PM

    I agree with you - you just can't go wrong with bic Promotional Pens. Even the smallest MA & Pa restaurant can afford bic custom pens to help promote their place of business.

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  21. UnknownNovember 6, 2013 at 3:28 AM

    You make noteworthy points here. The Promotional pens is the best way to advertise your brand as a pen passes from hand to hand and also it remains in front of you most of the time of a day. With such an artwork it leaves a better imprint on one's mind.

    ReplyDelete
  22. UnknownNovember 27, 2013 at 12:52 AM

    Hey Gary - I coundn't agree with you more. Promotional Pens and cool swag are waaay better than business cards. The up front cost might be a littee bit more, but the chances of keeping your name in front of a potential customer for a longer period of time is MUCH better.

    ReplyDelete
  23. UnknownJanuary 2, 2014 at 1:33 AM

    Very nice article. Promotional pens are cost-effective promotional item. It is also very useful and handy. Your business can guarantee exposure once engraved or printed on these item. For selection of promo pens from Australia you may also check out http://catalogue.davarni.com.au/Products/Search/Products?textSearch=pens&category=12166&

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