At the start of each year, I like to highlight my top 10 picks for the best new promotional products for the year. Some of the things I look for in an effective promotional product are:
- Usefulness of the promotional product. Is it something people can use (and therefore want to keep around for awhile), or will it end up in a drawer (or even worse, the trash)?
- Relevance. Is the promotional product something that the average person will find relevant in today's world?
- Approximate cost per impression. The cost of the promotional product divided by how many times a person is likely to see the item (and your company's logo).
- Buzzworthiness. Is the promotional product unique or cool enough that the end user will share or show the product to someone else, resulting in favorable brand appeal for your company or business?
There's more where that came from! There are lots of other unique, innovative and buzz-worthy promotional products that didn't appear on my "Best New Promotional Products for 2013" list, so please check out the Red Canoe Promotions website for more great ideas to help build your brand!
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