Thursday, May 30, 2013

Get Your Customers Ready for Summer with Promotional Products!

Despite late-season snow and cold snaps in the Midwest, summer is right around the corner. Summer means beach sports, trips to the pool, camping, barbeques, traveling, and more. Consider these marketing ideas to make your company part of your customers’ summer fun!

The Beach, the Pool, and Waterparks– When even the hottest of summer heat keeps people indoors, beaches and pools are guaranteed to be filled with people socializing, playing games and enjoying the sun. They’re also bringing promotional products like coolers, towels, sunscreen, beach games, flip-flops, sunglasses and chairs with them. All of these are great customer loyalty gifts, event giveaways, new client incentives, or a gift with purchase that are sure to be used ALL summer!

Custom Printed Beach Towels

Camping – Across the country, families and youth organizations will hitch up campers, put up tents, roast marshmallows and spend time enjoying the great outdoors. They will also be using can coolers, barbeque sets, drinkware, sunscreen, compasses and insect repellant with a company logo on them. With some well-placed giveaways or gifts with purchase, that logo could be YOURS, guaranteeing customers associate you with their fond outdoor memories.

Imprinted Cooler Chairs

Summer Safety – Summer fun can be enjoyed well into the PM thanks to long days, late dusks, and cool evenings. Help keep bikers, joggers and children at play safe in these summer evenings with visibility promotional products while making your customers associate your brand with community impact and safety!

Imprinted Tri-Function Flashing Light Clips

Summer Sponsorships and Donations
Summer approaching also means an increase in sporting events, music festivals, car shows, community picnics and many other opportunities for sponsorships. Here are some tips for improving your visibility at sponsored events and increasing the value of your donations:

Product Donations –If the event allows, take advantage of the opportunity to donate products that are being used to promote the event or given as a registration gift. Always donate products that will be used in-event (such as lanyards or water bottles for a run, balls or ball markers for golf tournaments, baseball caps or wristbands for a softball team, binoculars for professional sports events, tote bags for car shows and festivals), as they are much more likely to then be used post-event. Any promotional product donations should have your logo AND the event logo – commemorating the event makes any product received more meaningful to the recipient.

Promotional Water Bottles

Event Promotion – Any time you have a table or booth at an event, always promote it through your social media channels with a link or tag back to the event, talking about any in-event promotions or giveaways (IE: Join Safety Insurance at Summer Music Jam, where you can get a free 2013 car buyer’s guide and enter for a chance to WIN 1 of 5 awesome prizes!). 

Your Table/Booth – Summer events present an amazing opportunity to showcase your brand and share your message where every member of the audience has something in common. Make your booth visually appealing and as easy to identify as possible with bright and attractive signage, branded table throws, and matching imagewear for all of your employees and volunteers. Take this opportunity to have another giveaway for anyone that walks by, along with a gift to give as an incentive for a desired action, and make sure both are prominently displayed.

Full Color Custom Sublimated Table Cover

Efficient Advertising

Looking to stretch your advertising dollars? Consider investing in promotional products that carry a high number of impressions per month and extended shelf life. According to a recent study by the Advertising Specialties Institute, imprinted bags (totes, backpacks, gym bags) and writing instruments are extremely efficient ways to spread your message, with an average cost of just one tenth of one cent per impression!

Imprinted Drawstring Backpacks

Need a medium with long staying power? Consider beach towels – in addition to having a very large imprint area, people tend to keep beach towels for a very long time. For this reason, towels are great for (and are more likely to be used with) commemorative messages.


  1. Summer is a great time in which to promote your brand and these ideas are fabulous. When the sun shines, everyone has a good feel about themselves and their business, and with that up beat mood it is a great time to seize the upper hand and get your products under the noses of those key decision makers. Here at gopromotional where we are based in the UK we just hope the sun does shine !

  2. I agree, there are so many great ideas for the summer and a great time to promote your business to customers and prospects alike.

  3. These are great stuff. Advertising is truly essential in every business, big or small.