Promotional Products as a Customer Loyalty Tool

Did You Know? A recent study on the impact promotional products have on consumer behavior showed that 85% of existing customers made a purchase after receiving a promotional product! For comparison, 65% of customers returned to a business for a repeat purchase with no incentive.

When used properly, promotional products can be one of your most effective tools for building customer loyalty and increasing repeat business.

Score Big with Golf Promotional Products!

Need more promotional product ideas for your golf event?  Ready to place an order?  Contact RCP Denver Promotional Products!

Top 10 Promotional Products for Direct Mail

Promotional products have been proven time and again to drastically increase the response rates of direct mail campaigns.  In fact, when promotional products are used as an incentive to respond, you'll likely quadruple your response rate!  Here are my picks for the top 10 promotional products of 2014 for use with your direct mail campaign. These are all flat or relatively flat and some can even be mailed in a regular paper envelope.

1.  StyleUs SLIDER™ Branded Stick-On Stylus

2.  The Branded Smartphone Wallet

3.  Sham-E™ Branded Screen Cleaner

4.  Gadget Grips DOT™ Custom iPhone Button

5.  MicroBuff™ Mini Branded Screen Cleaner

6.  BackStrap™ Imprinted Phone Protector

7.  Edge-to-Edge Custom Koozie™

 

8.  Imprinted Jar Opener

9.  V-Fold Promotional Tablet Stand

10.  Custom Sticky Notes

Ready to use one of these direct mail boosters?  Click on any of the item names above for product info and pricing from RCP Denver Promotional Products.  Need even more great promotional product ideas for your direct mail campaign?  Contact RCP Denver Promotional Products today!

Innovative Promotional Product Alert!

Innovative Promotional Product Alert: 4-in-1 Mini USB Stylus

A branded phone stand, flash drive, screen cleaner and stylus all in one neat little package! Plug it into the earphone jack to carry along wherever you go. Features a velvet cleaning pad on one side with a smooth surface for your logo on the other. Remove the stylus cap and push up the USB to use it as a phone stand.

Click here for more info or to place your order from RCP Denver Promotional Products!

5 Ways to Make Your Office More Green

Earth Day (April 22) is fast approaching!  Consider using this day as an opportunity to kick off long-lasting, common sense measures that will reduce your company's environmental impact (and probably save you a few bucks at the same time!)  1. Double-Sided Printing and Print Management Software - If your printers already allow for these, this is a no-cost or low-cost measure you can take with an immediate impact. By making duplex printing your default print setting, you can drastically reduce the amount of paper and toner your company consumes.  2. Ban the Bottle (and the Cup) - Plastic disposable water bottles are a significant source of waste in the US, and disposable foam and plastic cups contribute to both office waste and overhead expense. Many offices in the US have switched to on-demand refrigerated filling stations for water and providing employees with reusable plastic or glass water bottles and reusable coffee mugs or tumblers.   3. Flow Controls for Faucets - Simple adapters can be attached to almost any faucet to focus and control the flow of water, significantly reducing water use and costs.  4. Reuse Packaging - bubble wrap, packing foam, pallets, large cartons and air-filled packaging can (and should) be reused whenever possible. Crumpled up scrap paper, desk blotter sheets, and newspaper can also serve as effective packaging material for less critical shipments (packages being sent to employees, samples, returned merchandise, etc). 5. Lunch Bags - In addition to helping employees reduce their spending on take-out food, encouraging employees to bring their meals to work helps reduce the take-out bags, shopping bags, foam clamshells, and other disposable items that end up in office garbage cans. Reusable branded lunch bags or hard multi-compartment containers like the one pictured here are effective employee giveaways to kick off a Lunch-In program!

Earth Day Promotional Products

 For more Earth Day promotion ideas or to place your order, contact RCP Promotional Products today!

Tools to Rock Your Next Trade Show

Tradeshows and other events are an excellent way to showcase your products and services, attract new clients, and build up your lead engine for further marketing.

Take the guesswork out of tradeshow planning through our complimentary Tradeshow Exhibitor Promotion Guide, including traffic builders, display solutions, marketing tactics, and sales aides that will help bring more traffic to your booth during your event and turn more of your visitors into leads for post-event follow-up and sales.

PPPP: Promo Products Produce Profits!

Promo Products Produce Profits!  You might not be able to say it five times fast, but it's a fact!  Every now and then, a product comes along that can either lower your expenses, increase your efficiency, or increase your revenue.  And once in a blue moon, you find a total solution that has the ability to do all three. Promotional products are one of them. Promotional products can:

1. Lower your expenses by using a proven advertising medium that's affordable yet highly effective.
Recent advertising studies have demonstrated that promotional products beat out newspaper, TV and radio advertising.  And, promotional products cost much, much less per impression!

2. Increase efficiency through reward and recognition programs.
It's true!  Employees are willing to put forth a lot more effort when they get rewarded for their work.  This, in turn, increases the overall efficiency of your work force, leading to more profit!

3. Increase revenues by attracting new customers and retaining current clients.  Did you know that over 80% of people remember the name of the company on a promotional product?  And that over 80% of people do business with the advertiser?  People like receiving useful and fun promotional products, and are more likely to continue doing business or start doing business with you when they receive a promotional product emblazoned with your logo.

Best New Promotional Products for 2014

Looking for a killer new promotional product to put your logo on for 2014?  You've come to the right place!  Here are my picks for the best new promotional products for 2014.  With the amount of technology people carry around with them everyday this day and age, it's no surprise that many of the top branded products for 2014 are smartphone/tablet accessories and high-tech gadgets.  Here they are, in no particular order (You can click on the product names for more info and pricing):

1. Promotional Travel Charger with Key Ring

2. Branded Two-Way Hot or Cold Traveler's Tumbler

3. Promotional USB/AC Car Charger with Dual USB Ports

4. Mason Jar-Style Imprinted Tumbler with Straw

5. StyleUs SLIDER(TM) Branded Stylus with Mobile Device Holster

6. Edge-to-Edge Fully Custom Koozie

7. Branded Mobile Phone Wallet

8. Imprinted Double Wall Infusion Tumbler

9. Custom Printed Light Puck

10. Clear Imprinted Event Bag/Drawstring Backpack

Promotional Merchandise: What's New?

You want to stand out. You want to capture your customers' attention. You want to try something different. Check out these new products and new technologies that will set you apart from your competition in 2014.

 

Mirror Imprint

Inside Out Branding

  

This innovative new printing technology creates a second "mirror" imprint inside of your clear drinkware. Use it to reinforce your marketing message with a second graphic or to make your logo visible while drinking. Available on select glasses and water bottles for the same cost as a 2nd imprint color.

  

 

Near Field Audio

It Just Works

Imagine a wireless audio device that works with *any* phone or media player with a speaker. It's real, and it's pretty awesome. No Bluetooth or pairing needed- simply place your audio device on top of the speaker for instant sound!

Active Lifesytle

High Performance Corporate Apparel

 

Your employees want the clothing they wear at work to be comfortable, breathable, to look great, and to not look like a uniform! Enter performance fabrics, and active lifestyle-inspired apparel designed to be worn all day, inside and outside the office. Look to hot name brands like Callaway, Nike, Adidas, Eddie Bauer and Izod for new performance technologies added to fashionable corporate apparel and outerwear.

For more information, please contact RCP Denver Promotional Products.

Branded Products to Promote Health and Wellness

 

For more info on any of these promotional products to support your health and wellness program, contact RCP Denver Promotional Products.

How to Generate Trade show Traffic

Three Foolproof Ways to Generate Trade Show Traffic

Trade shows are key components to the marketing plans of many companies.  The way these businesses portray themselves at trade shows can have a huge impact on how they influence prospective business partners and customers.  In fact, if trade show participants don't do something innovative to separate themselves from all the other booths at the trade show, prospects will simply pass them by in favor of a booth that's generating lots of "buzz."  So what's the secret to luring in those prospects and generating interest among trade show attendants?  Here are three things you can do to drastically improve your image and generate trade show traffic:

Make your display booth stand out.

Put yourself in the shoes of the guests attending the trade show.  If there are five trade show booths lined up next to each other, all offering the same or similar products or services, which one are you going to be attracted to?  It's going to be the one that stands out from the rest.  And the way to do that is to have an impactful display that "POPS."  Make sure you are using attention-grabbing display booth materials imprinted with your company's logo.  Table covers, event tents (if the event is outdoors), custom floor displays, table-top displays, or pop-up displays, colorful banners and flags, eye-catching signs, etc.  The power of first impressions can't be underestimated, so spend a little more money and make your trade show display really stand out.  It's well worth the investment- your ROI will speak for itself.

Make it fun and interesting.

If all you have at your trade show display booth is literature and someone standing there repeating a memorized speech over and over, you're going to lose out to the competition.  Make sure you provide some way to keep your trade show guests entertained.  Interactive items like a logo imprinted prize wheel or a game that goes along with your product or service can go a long way in creating a positive and memorable experience for your visitors.

Give away something innovative.

Since probably over half the booths at the trade show will be giving away tote bags, give your prospects something else to fill those bags with.  And make sure it's something fresh and different.  These days, you can have your logo printed on just about anything, so the possibilities are endless.  Red Canoe Promotions of Denver is a great place to start- we can provide you with great ideas to help you boost trade show traffic.  You can search promotional products here to get cool ideas for your trade show giveaway.


The choice is yours.  You can spend a minimal amount of money for a generic trade show booth, or you can spend a little extra for an impactful trade show experience that will engage visitors and reap significantly higher financial rewards.