Wednesday, March 21, 2012

Top 12 Reasons to Use Promotional Products

Here are the top 12 reasons promotional products should be part of every company's marketing strategy:

12.  50% of people keep their promo products for at least a year.

11.  Promotional products facilitate "word of mouth" conversations and endorsements, which is arguably the most effective form of advertising.

10.  Promotional products are very effective at targeting a specific demographic.

9.  Promotional products have the lowest cost per impression (CPI) of virtually ANY advertising media.

8.  Promotional products have the ability to engage ALL FIVE senses.

7.  Promotional products drastically improve the success rate of direct mail campaigns.

6.  Promotional products turn experiences into memories.

5.  Promotional products help maintain relationships with clients.

4. Other media interrupts.  Promotional products engage.

3.  Promotional products are tangible and long lasting.

2.  Promotional products are easily distributed.

And the #1 reason to use promotional products:

What other advertising media moves people to say THANK YOU?


  1. I totally agree with your points mentioned above and I follow same from the last year. Waiting for more new points from your end. Thanks

  2. Such products are really beneficial in promoting the business. The reason is, most of such promotional items are those which every one can carry with them whenever he goes. In such case, all the people he is visiting sees the logo of your company which ultimately increases the reach of your company amongst a huge audience.

    Corporate Gifts

  3. Really very good reasons to how promotional products are helpful to promote the business. Promotional product is one of the best in understanding and properly conveying the message of your company to the customers.

  4. Promotional products give you a probability to promote your business in uncommon and novel ways. They are one of the best ways to introduce a new products or services to your customers.
    promotional pens

  5. Number 1 is very true.Promotional product used by people for a long time but television advertisements visibility is for very few seconds.Nice post,thanks.
    Promotional products