Monday, September 17, 2012

Top 20 Promotional Products for Direct Mail

Promotional products have been proven to drastically improve the effectiveness of direct mail campaigns.  People are twice as likely to open "lumpy mail" as opposed to just a flat letter, which is why including a promotional product printed with your custom logo is a great way to boost the response rate of your direct mail campaign.  Here are 20 promotional products cool enough and flat enough to make excellent direct mail pieces (in no particular order):

1. Golf Ball Cleaners

2. Pocket Smartphone / Tablet Stands

3. Slim LED Letter Lights

4. Mouse Pads

5. Jar Openers

6. Coffee Sleeves

7. Charging Shelves

8. Mint Cards

9. Post-Its / Sticky Notes

10. Foldable / Collapsible Water Bottles

11. Screen Cleaners & Microfiber Cloths
12. Key Tags

13. Magnets

14. Koozies / Beverage Insulators

15. Collapsible Cell Phone & Business Card Holders

16. Collapsible / Foldable Flower Vases

17. Nylon Flying Discs

18. Credit Card Hand Sanitizer Sprayers

19. Luggage Tags

20. Boomerangs


  1. Hi I'm just wondering how can we incorporate these product ideas to our mails? do you have a sample letter even just a photo of it will be enough.

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  2. One of the ways to improve the reaction to your direct mail marketing is to consist of a promotional product. The list of promotional products for direct mail here is an excellent one and can help a lot to increase direct mail response.
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  3. Are these top 20 promotional products for direct mail chosen by you?If yes then i sure that you have a great knowledge about promotional products.I read your other articles about promotional products.All these articles are really helpful.
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  4. There are so many of promotional items are used by all business like pen, hat, cap, t-shirt, keyring, lanyard etc. These all promotional items are best to use for marketing purpose to increase sales. This list of promotional items direct mails are really very nice.

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  5. There are new kind of promotional items right now that are off the hood, meaning they are not the usual cheap promotional products like pen, mugs, tumblers etc. But believe me those cheap products are still the most recognizable when it comes to marketing strategy.